The platform is rolling out a new feature that permits them to lessen the volume of AI-made content appearing in their streams. This move comes as the company disclosed that it now features in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a widespread rollout. This shift comes amid a surge in content created by AI, fueled by emerging AI video creators.
AI Proliferation Online
It has been noted that almost one in 10 of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A significant portion of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that many people like content created using AI tools, from digital art to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
The service announced that there are now 1.3bn videos on its network identified as AI-generated. In total, more than 100 million media items are added to the platform every day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI content they view by using the topic control setting in the app and selecting “AI-generated content”. Further subjects that currently be adjusted under the tool include politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to identify lifelike artificially created content, and it prohibits harmful fake videos of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
Furthermore, the app will from now on attach an artificially created tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is designed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a $2m educational fund for professionals and institutions to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, following controversy over proposals to lay off hundreds of safety staff in Britain. It is expected to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official stated that staff-based oversight would remain essential, but AI can safeguard staff by removing the most graphic content prior to it is viewed by people. The platform stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
